The Greek Foundation
  • Architecture
  • Interiors
  • Design
  • Art
  • Fashion
  • Travel
  • Graphic Design
  • Gastronomy
  • Photography
  • Interviews
  • Visits
  • All Stories
  • Shop
  • About
  • Submit
  • Creatives
  • Stockists
  • Contact
  • Facebook
  • Instagram
  • Spotify
The Greek Foundation
0 Shop
The Greek Foundation
  • Architecture
  • Interiors
  • Design
  • Art
  • Fashion
  • Travel
  • Graphic Design
  • Gastronomy
  • Photography
  • Interviews
  • Visits
  • All Stories
  • Graphic Design

Hērōs ouzo designed by S & Team

The project’s concept was to illustrate the story of an everyday hero which would be the man idea of a new ouzo brand for Nikolaou winery.

The naming research was focused around English words of Greek origin. The idea was to find a name that would be understandable by foreigners and that would express important values for Greek culture. The word ‘hērōs’ was chosen for all the reasons mentioned above. Its spelling gives a hint of its Greek roots (Greek word ἥρως). The name also pays a tribute to the Greek fisherman, an everyday hero, who struggles above the waves and weather conditions to pull up his daily catch.

S & Team created an illustrated fisherman in a flat geometric style. The light-blue coating of the bottle represents the color of the sea that covers Greece. At the back of the bottle you can find the story behind the name ‘hērōs’ as well as the product’s barcode, which was designed to look like waves to match the entire concept.

Creative
S & Team

Featured in our Shop

Explore Our Print Publications

Explore Our Print Publications

Step into the world of The Greek Foundation's print editions, where each one is a carefully curated collection of inspiring visual and textual stories. Discover the essence of Greece through architecture, design, fashion, art, travel and gastronomy. Get your copy and start your journey today.

SHOP NOW
Related Stories
View Post
  • Graphic Design

Tinos traditions meet modern design in Nissos beer’s visual identity by Luminous Design

View Post
  • Graphic Design
  • Interiors

Wozere Studio blends Zara style with a taste of Athens in Piraeus Tower pop-up café

View Post
  • Graphic Design

Another Practice designs visual identity for Cachica bar in Koufonisia, taking cues from the rugged natural landscape

View Post
  • Graphic Design

Studio Dolphins designs Greek mythology inspired packaging for Harites beauty brand

View Post
  • Graphic Design

G Design Studio creates brand identity for Dia Elis fusing classical antiquity with contemporary design

View Post
  • Graphic Design

k2 design studio creates brand identity for SUBBIE turning the humble sandwich into an elevated street food experience

  • Shop
  • Stories
  • About
  • Submit
  • Creatives
  • Stockists
  • Contact
  • Terms

Input your search keywords and press Enter.

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}